This episode features a conversation with Nathaniel Stinnett of the Environmental Voter Project, a nonprofit that is building political power for climate issues not by changing minds but by changing behavior. As a political campaign veteran, Nathaniel noticed that an enormous number of registered voters lists the environment as a top priority but does not vote. So he came up with the brilliant idea of turning them into consistent voters to build the political power to fix the climate crisis. Nathaniel and Nancy discuss the highly accurate predictive models that they use to identify these voters; how to turn these super environmentalists into super voters using behavioral science; and how once this environmental electorate is in place, politicians will have no choice but to act on climate and the environment. If you’re looking for a meaningful way to have a big impact on elections, including the ones around the corner, there are many ways to get involved.
To volunteer or donate, go to www.environmentalvoter.org.
To learn more about the behavioral science underlying EVP’s behavioral science messaging, check out this short briefing.
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